Conservation Principles

To us, there is no place like Africa. It conjures up the birthplace of life, the aura of legends, romance, ancient cultures, wild beasts and unspoilt wilderness. Today, many of the things we love most about Africa are threatened by the encroaching tourism industry.

As one of East Africa’s leading tour operators, we are acutely aware of the threats posed by tourism. Faced with this, we feel it is our responsibility to take action. In doing so, we have developed a formal in-house responsible tourism policy and update it regularly.

This contributes towards a more efficient and sustainable tourism operation that works on a practical level. Our drivers and guides are all highly trained in conservation law and tourism ethics. We work extremely closely with the countries’ national parks authorities and follow their stringent guidelines. Our vehicles are modern, efficient and exceedingly well-maintained after every safari.

Lastly, we support many small-scale conservation projects at a grassroots level, whether this is through monetary donations, education or working partnerships. We feel it is vital to help preserve Africa’s unique environment for future generations.